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Humo [smoke]

2010 (2020)

Smoke [humo] is a collaboration with photo historian Horacio Fernández. We wanted to make a photo-book in which the text is integral and inseparable to the pictures. The photographs were made in a disused cigarette factory.
The texts are from the Stanford Universities’ archive of cigarette advertising and Horacio’s responses to both the images and advertising “slogans” not only subvert the intention of the publicity but add new depth and meaning to the work.
The book was published in a non-commercial edition of 40 copies and its format is that of a novel (based on Tschichold’s teachings) with a rigorous “golden section” grid behind it, it prints 32 pages per plate, 3 plates 96 pages, softcover with a dust-jacket and was nominated for the Prix Bob Calle du livre d’artist 2021 and is exhibited at the Bibliothèque des Beaux-Arts the same year.
The trade edition of 500 copies has been published by Turner Libros and is available here.